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Midtown arts center to break ground


The Midtown Arts and Theater Center Houston — known as the MATCH — will break ground on May 7,  according to the facility’s website.

The facility is expected to be about 59,000 square feet and include such features as theaters, large gallery space, large rehearsal spaces/classrooms, a coffee and wine bar, and a central public breezeway that can be used as exhibit, performance or gathering space. It was designed by Houston-based Studio RED Architects and San Antonio-based Lake|Flato Architects Inc.

MATCH Midtown Arts Theater Center Houston rendering

“Located at Main and Holman in Midtown, the MATCH will be a home for a broad spectrum of Houston’s leading and emerging arts organizations and will transform Midtown into a vibrant new destination,” the website reads.

As of April 9, nearly $20.14 million, or about 80 percent, of the $25 million goal has been raised for the MATCH, according to the website.

The Houston Chronicle reports that the MATCH board of directors is looking for an executive director of the facility, which is expected to be operational by the fall of 2015 if the board can raise the remainder of its goal by then.

“To be fiscally responsible, we had to reach 80 percent to break ground, but that $5 million is an essential part, and we’re aggressively raising it,” board president Emily Todd told the Chronicle.



Last year, the proposed center reached two major milestones that put it on the path to becoming a reality.  The city council authorized an ordinance that solidified the lease agreement and development plans for the center, and Houston First Corp.  approved $3.6 million in operating subsidies over eight years.

However, the website states that the facility will not need operating fundraising after it is constructed.

“A self-sustaining operating plan for the MATCH is in progress,” according to the website. “Earned revenues will come from rent and public funding streams. (Hotel occupancy tax) through Houston First and 380 agreements are being negotiated with the city of Houston.”

Around 30 organizations are interested in using the center, either as resident companies or just to stage events, the Chronicle reports.

Along with the MATCH, other efforts to redevelop the 3000 block of Main Street include  mixed-use development Mid-Main and the Midtown Redevelopment Authority’s  potential sale of a former code-enforcement building.


By  Olivia Pulsinelli – Web producer- Houston Business Journal


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